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Tips for surviving the PR revolution
Since the explosion of social media tools, the industry that is public relations - or PR - has had to pull up its bootstraps and figure out its game plan for survival. Here is a few tips to help those...
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RSPCA’s “Helping Bury Animals” screw up: crisis communication tips
RSPCA women shown here surely did not see their huge mistake until *after* this picture was snapped....
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F@#k yeah says Tumblr, but will acquisition give Yahoo! some street cred?
It is hard to get any real work done when an internet phenomenon like Yahoo purchasing Tumblr for $1.1 Billion in cash is going on. I just can't get over it. It's a lot of cash. $1.1 billion girnomous...
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Whose innovative campaign wins: Pepsi or 7up?
Two guerrilla mini campaigns designed to increase engagement and brand love. The Players: 7up and Pepsi. Who is best?
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Want gorgeous staff? Beautifulpeople.com offers its services to you…
Ok, so beautifulpeople.com has made headlines once again. This time, it's added a new recruitment feature to its controversial dating site, offering up good-looking candidates as potential employees....
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Snap of fat-tongued Taco Bell employee licking stack of taco shells starts...
Vomit-worthy pic of Taco Bell employee licking a mile-high stack of taco shells is posted on the official Taco Bell Facebook page....
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You’ll never wash your hands after a pee again…
OK so picture it: you go to a local watering hole for a drink. Or two. You excuse yourself from your mates to go the toilet, and bounce off to relieve yourself...and this happens:
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ex-CEO John McAfee releases bonkers video attacking the company he created
New loony video from ex-CEO John McAfee shows us once again the power of the internet. How will the security software company react: ignore it; acknowledge it; or damn it. All I can say is get the...
View ArticleOutrageous ad alludes to running your dog to death…dog lovers hit the roof
We know that ads need to have eye-catching power to raise themselves above the parapet. This ad, from shoe outfit Pearl Izumi, certainly got attention, but the results were not at all appreciated by...
View Article‘Do only children make lousy lovers’ tweet comes back to haunt Channel 5
Can you ever escape a bad tweet? A UK's Channel 5 topical debates show tweeted, "Do only children make lousy lovers - they’ve had less relationship practice than the rest of us?" back in April. It...
View ArticleSNAFU: Thai Airways damage limitation approach is pants
A Thai Airways jet skidded off a Bangkok runway last night. Immediate evacuation of the 288 passengers via emergency slides ensued. Then, ground workers were called in smear black paint over the...
View ArticleAre you getting enough from your PR spend?
Having influential journalists cover your company in widely-circulated publications or high-traffic news sites is the Shangri-la for communications teams. You can pay a lot of money for this, or you...
View ArticleNo Way! A bacon-scented Alarm iPhone app from Oscar Meyer? [VIDEO]
I honestly didn't believe this was real when I first read about it. Is this an early April Fool's scam, or did Oscar Meyer, the US meat company, develop an iPhone app to blow your mind with the sounds...
View ArticleOutrageous ad alludes to running your dog to death…dog lovers hit the roof
We know that ads need to have eye-catching power to raise themselves above the parapet. This ad, from shoe outfit Pearl Izumi, certainly got attention, but the results were not at all appreciated by...
View Article‘Do only children make lousy lovers’ tweet comes back to haunt Channel 5
Can you ever escape a bad tweet? A UK's Channel 5 topical debates show tweeted, "Do only children make lousy lovers - they’ve had less relationship practice than the rest of us?" back in April. It...
View ArticleSNAFU: Thai Airways damage limitation approach is pants
A Thai Airways jet skidded off a Bangkok runway last night. Immediate evacuation of the 288 passengers via emergency slides ensued. Then, ground workers were called in smear black paint over the...
View ArticleAre you getting enough from your PR spend?
Having influential journalists cover your company in widely-circulated publications or high-traffic news sites is the Shangri-la for communications teams. You can pay a lot of money for this, or you...
View ArticleNo Way! A bacon-scented Alarm iPhone app from Oscar Meyer? [VIDEO]
I honestly didn't believe this was real when I first read about it. Is this an early April Fool's scam, or did Oscar Meyer, the US meat company, develop an iPhone app to blow your mind with the sounds...
View ArticleThe secret to great marketing? Quality over quantity
Are you feeling the pressure? How are you able to keep spinning plates and actually provide marketing and communication leadership? Here we look at how you can streamline your efforts so you can focus...
View ArticleHow to build a successful, on-budget marketing campaign
Creating a marketing campaign is time consuming, expensive and difficult to get signed off. Here are some tips to help you make yours better, faster. The post How to build a successful, on-budget...
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